Own a Unique Wine Release
We have set aside 114 bottles from Château Méaume’s excellent 2019 vintage for a unique and very special collection. Originating from of our oldest vines, some located on our fabled blue clay soils and finished in oak, each bottle will feature a limited-edition label designed by my younger brother Dominic Johnson-Hill, renowned artist and television celebrity in Asia.
The label draws its inspiration from our shared upbringing in Asia and time spent in China, through reference to the fabled cobalt blue and white porcelain of the region.
Each limited edition label is individually numbered and sold in individually numbered French Oak cases of six bottles, resulting in only 19 cases. This exclusive limited release is complemented by exclusive digital and experiential creations.
Digitally, each numbered limited edition wine label is linked to a Non-Fungible Token via blockchain technology that offers a distinctive blend of exclusivity and digital authenticity. The blockchain ledger guarantees the provenance and history of the wine and the uniqueness of the wine label. This fusion of physical luxury and digital innovation means owning a piece of art in both the physical and digital realms.
Experientially, the owner of a case of this wine is invited to come and stay at night in the chateau. This immersive experience offers a rare chance to delve into the world of winemaking first-hand, allowing guests to savour our wines in their place of origin, indulge in exquisite meals paired with exceptional vintages, and gain insights into the art of winemaking. This creates lasting memories and fosters a genuine connection to the wine, the vineyard, and the people who bring it to life.